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According to a study by the FAO (Food and Agriculture Organization), about thirty percent of all our food is wasted. That comes down to a worldwide wastage of 1.3 billion tons of food a year. The Dutch consumer throws away around 47 kilos of food on an annual basis, which translates into an amount of 2.5 billion euros. However, food waste is not just about the loss of money; in the process of packaging, transporting, cooling and preparing the food, a great deal of effort is spoiled as well. The wastage affects everyone, from farmer to consumer. It is for this reason that food waste is an issue within the entire food chain. We believe that the best way to deal with the problem is to join forces with all the involved parties, and combine that with a creative entrepreneurial mindset.
We started InstockMarket to be able to make more impact. Through InstockMarket, chefs can now easily get rescued products, all they have to do is cook a little more creatively. Our goal is to provide 1000 chefs with rescued products by 2024. With this, we will then save 5 million kilos of food every year. In addition, we are always open to product development for new circular products, of which Pieper Beer, Bammetjes Beer and Instock Granola are examples.